Team Canada athletes pose for a photo at the reveal of Lululemon Athletica’s Team Canada uniforms for the Paris 2024 Olympics, in Toronto, on April 16.Carlos Osorio/Reuters
Lululemon says it is combining function and fashion in its first-ever summer kit for Canada’s Olympians and Paralympians.
The Canadian outfitter unveiled its kit for this summer’s Paris Olympics and Paralympics today in Toronto.
The company says it conducted product testing and feedback sessions with 19 Canadian Olympic and Paralympic athletes across 14 different sports while designing the kit.
Athlete Leylah Fernandez wears a creation at the reveal of Lululemon’s Team Canada uniforms for the Paris 2024 Olympics, in Toronto.Carlos Osorio/Reuters
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Breaking athlete Phil Kim at the reveal of Lululemon’s Team Canada uniforms.Carlos Osorio/Reuters
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Athlete Kamylle Frenette wears a creation during the unveiling of the Team Canada Lululemon Athlete Kit for the Paris 2024 Olympic and Paralympic Games.Chris Young/The Canadian Press
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Athlete Zak Madell wearing one of the Team Canada uniforms for the Paris 2024 Olympics and Paralympic Games.Carlos Osorio/Reuters
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A bag is displayed at the reveal of Lululemon’s Team Canada uniforms.Carlos Osorio/Reuters
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Athlete Danny Demyanenko on stage at the unveiling Lululemon’s Team Canada uniforms.Carlos Osorio/Reuters
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Pins are displayed on a creation at the reveal of Lululemon’s Team Canada uniforms.Carlos Osorio/Reuters
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Athlete Danielle Ellis wears a creation at the reveal of Lululemon’s Team Canada uniforms.Carlos Osorio/Reuters
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A creation is displayed at the reveal of Lulemon’s Team Canada uniforms for the Paris 2024 Olympics.Carlos Osorio/Reuters
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Athlete Felix Dolci does a flip at the reveal of Lululemon’s Team Canada uniforms.Carlos Osorio/Reuters
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Athlete Priscilla Gagne wearing an uniform for the Paris 2024 Olympics.Carlos Osorio/Reuters
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Athlete Nicolas-Guy Turbide wears a creation at the reveal of Lululemon’s Team Canada uniforms.Carlos Osorio/Reuters
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Athlete Justina Distasio wears a creation for the Paris 2024 Olympics, in Toronto.Carlos Osorio/Reuters
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Team Canada athletes pose for a photo at the reveal of Lululemon’s Team Canada uniforms.Carlos Osorio/Reuters
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The kit includes features like magnetic-close zippers, pull-on loops, and sensory touch guides to support a diverse range of body types and abilities.
Stylistically, the uniforms combine red, white and other colours using Lululemon calls modern silhouettes and Canadian-inspired prints.
