Ethnic wear brand Soch has entered the global market with the launch of its first overseas store in Canada.

The store located in North Park Drive, Brampton will house the brand’s latest collection including a wide range of designer ethnic wear like sarees, salwar suits, kurtas, tunics, kurta sets, lehengas, and kaftans.

Going forward, Soch’s global expansion plans include opening in the USA, Malaysia, Singapore, Indonesia, Mauritius, the Middle East, and the UK.

Commenting on the launch, Vinay Chatlani, CEO co-founder of Soch in a statement said, “Expanding into Canada is a decisive moment for the brand. This step signifies the brand’s growth beyond borders, increasing the stakes and expectations of our consumers.”

“Our strategy is to extend our presence into overseas markets with significant Indian-origin populations, and Canada aligns perfectly with that vision. It speaks of the accessibility we promise to deliver to our customers,” he added.

Soch currently has over 175 stores across 68 cities in India and an e-commerce site servicing over 30,000 pin codes. It also retails through shop-in-shop formats and marketplaces such as Amazon, Myntra, and Ajio.