For years, fans have witnessed plenty of creative ads from Nike centered around NBA legend LeBron James.

Now, a new member of the James family has an ad from Nike.

After Bronny James was selected by the Los Angeles Lakers with the No. 55 pick, Nike released its new ad for the rookie, highlighting his journey to the NBA.

“Pressure was never a question…” the ad read. “When passion has always been the answer.”

The advertisement touches on the unique journey James has had to the NBA. While he certainly had an advantage being the son of one of the best NBA players of all time, that position also left him with high expectations to fulfill.

Since the time he was old enough to pick up a basketball, the expectation has been that James would follow in his father’s footsteps and make it to the NBA someday. He got closer to that goal after joining USC last season but faced a step back after suffering a cardiac arrest last July.

After overcoming the scary incident, James showed flashes of NBA talent during his sole season with the Trojans. He went on to impress NBA scouts at the NBA combine last month.

Now, James has completed his goal of making it to the NBA, but his journey is far from over. The 19-year-old will look to continue developing this summer before the season starts in the fall.