This fall, Apple TV+ is set to captivate audiences with its latest original series, La Maison, a high-stakes family drama that delves deep into the glamorous yet ruthless world of fashion.
Inspired by real-life rivalries between fashion’s most powerful billionaires, the show promises to be a sumptuous blend of intrigue, ambition, and luxury. The premise of La Maison echoes the decades-long battle between Bernard Arnault of LVMH and François-Henri Pinault of Kering, two titans who have vied for supremacy in the luxury market.
[Hero and Featured Image Credit: Apple TV+]
Set within a contemporary French atelier, La Maison explores the fierce competition between two distinguished and dysfunctional families. The plot centres around the fallout from a viral video that tarnishes Vincent Ledu’s reputation, leaving his family’s legendary fashion house on the brink of collapse.
As Vincent grapples with scandal and reinvention, Perle Foster and Paloma Castel join forces to reclaim Maison Ledu’s place in the fashion hierarchy. Diane Rovel, the formidable CEO of the rival Rovel luxury group, pursues a vendetta to acquire Ledu at any cost.
The visually stunning series captures the essence of Parisian haute couture, showcasing elaborate designs, cutting-edge fashion, and the opulence of the French capital. With meticulous attention to detail, La Maison immerses viewers in the dazzling yet perilous world of high fashion.
As anticipation builds for the series premiere, the fashion world is abuzz with speculation. Recent moves by Arnault, including his acquisition of a stake in Richemont, which owns Cartier, and the persistent rumours about his interest in expanding his empire, provide a rich backdrop for the drama unfolding in La Maison.
Set to debut on September 20, 2024, the 10-episode, French series promises to deliver one-hour episodes of intense drama, complex characters, and the high-stakes manoeuvres of the fashion industry’s elite. La Maison is poised to be a standout addition to Apple TV+’s lineup, offering viewers an inside look at the glamour, power, and peril of the fashion world.
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The information in this article is accurate as of the date of publication.
