This year’s back to school hero TV commercial highlights a young girl’s back-to-school shopping experience at Walmart. She’s not just shopping, she’s curating her personal style, picking from fashion tees, school supplies, and accessories available in a variety of fun and on-trends colours, prints, and patterns.

With thousands of items on Rollback, including back-to-school must-haves, parents will find the prices they’re looking for on the items their kids will love.

The back-to-school TV spot airs through to September and is part of a comprehensive back-to-school marketing campaign, which includes traditional media and extends to various digital platforms including Buzzfeed, Instagram, Facebook, TikTok, and YouTube, ensuring a broad reach to a diverse audience.

Happy back-to-school shopping!