Black Friday has officially kicked off, which means it’s our team of shopping experts’ job to point you in the direction of all the best value deals from major retailers like John Lewis, Amazon, and Boots, as well as popular brands such as Apple, Ninja, Dyson, Barbour, and more.
While many high street stores have been offering discounts throughout November, from Friday 29 November to Monday 2 December, the discounts are ramped up, with many retailers offering their best savings of the year so far. We’ve spotted some high street stores such as Debenhams and Amazon with up to 75% off, meanwhile, M&S and John Lewis both have discounts of up to 50%.
It’s no secret that all the best deals sell out super fast, so we’ll be updating this live blog to bring you all the biggest savings in real time so you don’t miss a bargain.
From kitchen gadgets to winter skincare, clothing and last-minute Christmas gifts, these are the offers worth snapping up in this year’s Black Friday sale.
Live2 updates
‼️ Black Friday starts tomorrow, but hundreds of deals are already live
Black Friday lands on Friday 29 November this year. But for many brands and retailers, it has already begun, with pages and pages of excellent-value deals available to shop ahead of the official date. To get a headstart and snag those all-important savings, we’re kicking off our live coverage early, spotlighting the best bargains you can buy. Thank us later!
To keep you up-to-date, our team of shopping experts will be bringing the best deals to you live as we see them.
🔥 Antler Expandable Cabin Suitcase in Black – Juno | £96 (Was £160) from Antler — Snag a luxury cabin case for less than £100. A deal like this is pretty unheard of, so we would suggest acting fast. This particular style is available in four colours, and comes with a range of features including interior pockets, dividers, compression straps and expansion zips for optimum storage.
🔥 Nestle KitKat and Friends Big Biscuit Box | £13.99 (Was £21.78)from Amazon — A chocolate biscuit bonanza box containing a whopping 69 bars, perfect for sharing, putting in lunchboxes or keeping all for yourself.
🔥 Wool-Look Trench Coat | £33.75 (Was £45) from Tu Clothing — The perfect autumn coat, pick up this versatile style in a choice of colours, and enjoy a heavy, wool-like blend to keep warm.
👀 The shops to check out first 👀
Looking for inspiration? Here are some of our top retailers to browse over Black Friday.
John Lewis
The team at John Lewis don’t hold back when it comes to Black Friday, slashing a ton of bestsellers. This year, the popular high street store has already started its early deals, teasing discounts of up to 50% off. Right now, you can save up to £300 off TVs and other electricals, as well as 20% off beauty and womenswear.
Amazon never fails to deliver on major shopping events, reducing the price of everything from household essentials to beauty must-haves, electronics to fashion. This year, the e-tailer has already reduced devices by up to 60% for Black Friday, alongside price reductions on dishwasher tablets, chocolate bulk buys and litre-sized bottles of Baileys ready for Christmas.
Shark has already gone live with a number of deals, with savings of up to £150 across the brand’s huge range of vacuum cleaners, including popular cordless models. Other gadgets, such as hair tools and cooling fans, have also been knocked down in price, too.
M&S only has a handful of sales per year, and their highly anticipated up to 50% off sale is one to watch out for this November. Items do sell out extremely quickly though. If you’re after deals right now, M&S do have a little-known clearance section online that has some bargains.
The White Company has plenty of seasonal offers available to shop ahead of Black Friday, with a selection of wellness gifts, homeware and womenswear on sale. There’s even huge reductions on Christmas trees.
Antler rarely do sales, but for Black Friday the luxury luggage brand is offering 30% off its entire range, allowing shoppers to pick up sleek backpacks, packing cubes, suitcases and luggage tags for noticeably less.
For Black Friday, popular supermarket own-brand, George at Asda, is giving shoppers the chance to bag a 25% discount across selected clothing, footwear and accessories when they spend £25 or more. Elsewhere, the retailer is offering savings of up to 50% on electricals, home, and toys.
Although Next doesn’t formally take part in Black Friday, the popular retailer does offer some excellent deals in its clearance section. Whether you’re after some new clothing or furniture, there’s a wide variety of deals to snap up.
Pick up a standard bag of Finish Quantum Infinity Shine tablets as part of pack of 83 tablets for under £10 and supercharge your machine, leaving cutlery, plates, and glassware gleaming.
Flying off the shelves for good reason, this artificial tree stands tall at 7ft, and comes pre-lit with 400 warm white LEDs to provide the perfect amount of ambience (and save you from the unruly task of untangling last year’s fairy lights). Rated highly at 4.8 out of five stars, shoppers describe it as “really good, especially for the price”, “so real looking” and a “beautiful tree”.
Save an impressive £100 on this cordless vacuum that’s lightweight, fast to charge and boasts a powerful suction for speedy daily cleaning. On a full charge, it offers up to 40 minutes of power and two power modes.
This set is worth £136 and usually retails for £85, but you can get it for just £39 when you enter the code ULTIMATESAVE at the checkout.
No7’s Ultimate Beauty Collection is back for another year and for 2024 you can enjoy unwrapping full-size iterations of the Protect & Perfect Intense Advanced Day Cream SPF15, No7 Protect & Perfect Intense Advanced Eye Cream, Lash Extender Fibre Lash Mascara and more.
Save over £50 on a bottle of one of YSL’s most popular fragrances. A deal you’ll struggle to find elsewhere, it’s a heady mix of black coffee, white flowers and patchouli.
Ninja’s innovative new bottle is designed with three layers of vacuum-insulated stainless steel to maintain drink temperatures for longer. Get it in a choice of five colours and two sizes.
These are a great purchase for someone who is new to wireless on-ear headphones. They may be one of the more affordable options, but still manage to pack in the punch when it comes to features and all-day comfort.
The cover on this heated airer has a open-sided shelf design making it easy to fill with up to 15kg of washing. The bars can also be positioned to suit your clothes, such as folded down to reduce space or using only the top ones for longer items like towels. You also find it comes with a set of castors so you can move it from your washing machine to a convenient space to let it get to work.
Indulge in a spot of self-care this Christmas with Sanctuary Spa’s ultimate bodycare bundle, filled with favourites across three of the brand’s best-selling fragrances: Signature, Lily & Rose, and Golden Sandalwood.
The smart, streamlined backpack you’ve been searching for. Complete with multiple compartments for organised packing, a chic clamshell design and secure zips, it’s perfect for commuting, city breaks or short weekend getaways.
Originating from the United States in the early 2000s, Black Friday marks the Friday after Thanksgiving, which is symbolically seen as the beginning of the Christmas shopping period.
Over the years, the day has grown to become a massive sale event where thousands of global retailers offer huge savings on the day, often offering their lowest-ever prices of the year.
When is Black Friday 2024?
This year, Black Friday itself lands on Friday 29 November 2024.
Originally, Black Friday only lasted 24 hours — but as time has gone on, most retailers and brands don’t just limit their sales to a single day. Instead, we see early deals start on November 1st and run for the entire month.
A lot of retailers also opt for a Black Friday week, with deals starting on the Monday (25th) before Black Friday and ending on Cyber Monday, which, this year, trickles over onto Monday 2 December.
How can I find the best deals?
Set up alerts or notifications
One of the easiest ways to keep in the loop with deals is by setting up notifications. This will vary between retailers, but most of the time, you’ll be alerted once a price changes.
Sign up to a free account where you can
If you have an account ahead of time, already armed with important details like your name and address, you’ll be able to swiftly head to checkout without running into any potential issues. It also means you’ll be able to favourite items you’re interested in prior to the sale starting.
Carefully read reviews
It might sound obvious but if you want a real idea of how a product works, what the quality is like, and whether it lives up to expectation, then giving the reviews a read before purchasing is always a good idea.
Create a wishlist
Do your research beforehand and make a list of the items you want the most. This way, you’re less likely to buy impulsively (although, sometimes it can’t be helped if there’s a fantastic offer).
Use the item filters when they’re available
Filtering deal pages helps narrow down your selection based on everything from price, discount percentage, customer ratings and more. It also means you’re not inundated with offers you’re not interested in.
