Young tennis star, Coco Gauff, is having as much fun on the court as off, at just 20 years old she won the US Open 2023 and was a finalist at the French Open 2022. She recently won her first Grand Slam doubles title at Roland Garros.
Brands look for ways to reach a young audience looking for world-class athletes and Coco Gauff meets the requirements thanks to her charisma and her outstanding presence in Tennis, being number 2 in the world. In a recent marketing campaign, Coco rhythmically demonstrates her happiness in tennis and with her friends.
In the video, Gauff appears to be practicing while wearing BOSE headphones to enjoy her training with a good rhythm, while images of her enjoying a day at the beach with her friends are interspersed as she enjoys life on and off the court.
In another moment of the ad, Coco appears modeling a colorful red dress, while the paparazzi do not stop taking pictures. The commercial invites you to enjoy music through these headphones while playing a sport that matches the product. Just like Gauff does.
With only five years on the professional circuit, Coco Gauff has already become one of the most important figures in tennis.