Southern African travel and tourism professionals can unlock the vast potential of the US market in an upcoming webinar. Zapwater Communications, a member of the Travel Lifestyle Network, is hosting a session titled “Exploring the US Inbound Travel Market Potential for Southern Africa” on 23 July 2024 at 16:00 SAST.

This informative session will explore the possibilities of the US travel market for tourism in Southern Africa. Industry experts will provide valuable insights and practical strategies for attracting American tourists to Southern Africa’s diverse offerings.

Webinar Highlights:

• Unveiling the potential of the US travel market for Southern Africa
• Understanding US traveller preferences and expectations
• Effective marketing strategies to reach US travellers
• Case studies and best practices for success

This is your chance to gain valuable knowledge and equip yourself with the tools to tap into the lucrative US travel market!