Graduate Fashion Week (GFW) alumni will be joining the catwalk shows at the July edition of Pure London x JATC alongside established brands.

The show, which takes place at London’s Olympia on 14-16 July, will also provide emerging designers a showcase within the Grand Hall.

Graduate Fashion Foundation is a charity which brings together graduates and industry leaders to help emerging designers to find employment.

Megan Doyle, associate director of the Graduate Fashion Foundation, said: “Having just wrapped up Graduate Fashion Week 2024, these talented emerging designers are on the cusp of launching into the fashion industry and we can’t think of a better platform to kickstart their careers and showcase their creativity, innovation and technical skills.”

Gloria Sandrucci, event director at Pure London x JATC, said: “We are dedicated to supporting and nurturing the talent of today’s young designers, innovators, and creatives who will lead the fashion industry in the future.

“It is a thrill to see former Graduate Fashion Week winners present their collections as part of the Pure London x JATC catwalk, and I know that both they and the visitors will experience something truly exciting.”