Joshua Rohlede

Good morning and an early happy holidays to everyone. Joining us today, John Deeree finished the year with a better than expected fourth quarter that included 13.1% margins for equipment operations full year operating margins came in at 18.2% reflecting solid proactive execution throughout our organization amidst a challenging and rapidly changing environment.
Our ability to generate just over $6.9 billion in operating cash flow from equipment operations at shipment volumes below mid cycle levels is indicative of the structural improvements we’ve made enabling continued reinvestment in the business and significant cash return to shareholders.
Looking ahead to 2025 we expect continued contraction of ag markets globally to result in ag and turf equipment demand at or below trough levels.
Additionally, construction and forestry market demand is expected to be down as healthy end markets are offset by continued uncertainty in equipment purchases.
Slide 3 begins with the results for fiscal year 2024 net sales and revenues were down 16% to $51.7 billion. While net sales for equipment operations were down 19% to $44.8 billion. That income attributable to deer and company was $7.1 billion or $25.62 per diluted share.
Next fourth quarter, results are on slide. Four net sales and revenues were down 28% to $11.1 billion. While net sales for the equipment operations were down 33% to $9.3 billion.
That income attributable to deer and company decreased to $1.2 billion or $4.55 per diluted share.
Diving into our individual business segments on slide 5, we’ll review our fourth quarter results starting with our production and precision ag business net sales of $4.305 billion were down 38% compared to the fourth quarter. Last year, primarily due to lower shipment volumes.
Price realization in the quarter was flat in line with expectations. Currency translation was negative by about one point operating profit was $657 million. Resulting in a 15.3% operating margin for the segment.
The year over year decrease in operating profit was primarily due to lower shipment volumes and sales mix which was partially offset by lower production costs.
As a reminder, we anticipated tougher year over year comps for PPA in the fourth quarter due to extended factory shutdown days associated with planned under production at several facilities.
Turning to small ag and turf on slide, six net sales were down 25% totaling $2.306 billion in the fourth quarter, primarily due to lower shipment volumes. Although this was partially offset by price realization, price realization in the quarter was positive by approximately 2.5 points.
Currency was also positive by approximately half a point for the quarter. Operating profit declined year over year to $234 million resulting in a 10.1% operating margin.
The decrease was primarily due to lower shipment volumes and mix along with special non-recurring items. These items were partially offset by price realization and lower warranty expenses.
Slide. Seven details. Our fiscal year 2025 AG and turf industry outlook.
We expect industry sales of large AG equipment in the US and Canada to decline approximately 30% as demand further moderates amid weak farm fundamentals, high interest rates elevated used inventory levels and short term farmer liquidity liquidity concerns heading into next year’s growing season for small ag and turf in the US. And Canada industry demand is estimated to be down around 10%.
The dairy and livestock segment continues another year of strong profitability as elevated protein and hay prices are further enhanced by low input feed costs.
This is offset by restrained demand in the turf and compact utility tractor markets as single family home sales and home improvement spending remains stagnant amid high interest rates in Europe, the industry is projected to be down between five and 10% farm fundamentals in the region continue to deteriorate. Lingering headwinds include depressed yields from unfavorable weather, reduced regional commodity prices and persistently elevated input costs.
Confluence of these issues coupled with high interest rates are expected to keep industry equipment demand at low levels. Throughout 2025.
Within South America, we anticipate industry sales of tractors and combines to be roughly flat as headwinds from 2024 stabilize but persist looking forward to 2025 while crop prices are expected to decline, input costs are also decreasing with yields improving as drought concerns abate coupled with continued soybean acreage expansion. Overall sentiment has improved although this has yet to translate into additional equipment demand.
Additionally, recent appreciation of the US dollar against the brazilian Rei offers further profitability tail winds as to farmers as commodity prices are typically quoted in dollars. While many input costs are denominated in R I across the rest of South America. Strong yields are offset by low commodity prices and elevated interest rates.
Argentina however, is experiencing some favorable tailwinds as government actions begin to stabilize the currency amid a recovery in the AG industry.
Finally, industry sales in Asia are projected to be down slightly as foundational technology adoption and improving AG fundamentals in India provide moderate demand tailwinds.
Moving to our segment forecast on slide 8, we anticipate production and precision ag net sales to be down approximately 15% in fiscal year 2025.
The forecast assumes roughly one point of positive price realization and half a point of negative currency translation segment operating margin forecast for the full fiscal year is between 17% and 18% reflecting strong execution amid tough geographic and product mix. Headwinds slide. Nine provides our forecast for the small ag and turf segment.
We expect fiscal year ’25 net sales to be down around 10%. This includes about half a point of positive price realization as well as half a point of positive currency translation. The segment’s operating margin is projected to be between 13% and 14%.
Shifting now to construction and forestry on slide. 10 net sales for the quarter were down 29% year over year to $2.664 billion due to lower shipment volumes.
Both price realization and currency translation were slightly positive in the quarter by less than half a point operating profit decreased to $328 million resulting in a 12.3% operating margin.
Lower shipment volumes and sales mix were partially offset by lower production costs and proceeds from special non-recurring items.
Slide 11 outlines our 2025 construction and forestry industry outlook industry sales for earth moving equipment in the US and Canada are expected to be down around 10% while compact construction equipment in the US and Canada is expected to be down 5%.
Mixed end markets in 2025 are expected to temper equipment demand across both construction and compact construction equipment.
Modest growth in single family housing starts and us government infrastructure spending will be more than offset by further slowdowns in multi family housing developments still softening nonresidential building investments and muted CapEx spending in oil and gas.
Additional headwinds from historically low levels of earth moving rental re fleeting and somewhat elevated used inventories will further pressure equipment sales as market uncertainty persists into the start of fiscal 2025.
Global forestry markets are expected to be flat to down 5% as challenged. Global markets stabilize at low demand levels in 2025 global road building markets are forecasted to be roughly fat as a modest recovery in Europe compensates for modest slowdowns in other geographies.
Continuing with our C&F segment outlook on slide, 12 2025 net sales are forecasted to be down around 10 and 15%.
Our net sales guidance for the year includes about one point of positive price realization and flat currency translation.
The segment’s operating margin is projected to be between 11.5% and 12.5%.
Switching to our financial services operations on slide, 13 worldwide financial services net income attributable to Deere and company was $173 million for the fourth quarter. The year over year decline was mainly due to a higher provision for credit losses partially offset by income earned on a higher average portfolio balance. The reduction in derivative valuation adjustments and lower S A&G expenses results were also negatively impacted by the increased valuation allowance on assets held for sale of BCO John Deeree for fiscal year 2025. The net income forecast is 750 million. Results are expected to be higher year over year, primarily due to a lower provision for credit losses partially offset by less favorable financing spreads. Additionally, 2024 results were affected by the valuation allowance on assets held for sale of Mark John Deeree slide. 14 concludes with our guidance for net income effective tax rate and operating cash flow for fiscal year 2025. Our full year net income forecast is expected to be in the range of five and $5.5 billion highlighting structural improvements over previous cycles.
Next, our guidance incorporates an effective tax rate between 23 and 25%.
Lastly, cash flow from equipment operations is projected to be in the range of 4.5 to $5.5 billion.
It is important to emphasize that our implied guidance of around $19 in earnings per share is at sub trough levels with expected sales for fiscal ’25 below 80% of mid cycle underscoring our commitment to operational excellence as we focus on proactive management to drive customer value at all points in the business cycle.
This concludes our formal remarks. We’ll now cover a few key topics before opening the line to Q&A. But before we get into this detail, John, would you like to share your thoughts on the year?

John May

Yeah, thanks, Josh 2024 was characterized by our resiliency in the face of significant challenges.
The pullback we experienced in global markets this year provided our organization with an opportunity to showcase the structural improvements we’ve made since announcing the smart industrial operating model in 2020. Starting with our financial scorecard, we continued to demonstrate better performance across the cycle. Notably, our margins in 2024 exceeded 18% reflecting nearly 700 bits of improvement from 2020 which was the last time we were at this point in the cycle.
This margin expansion has enabled us to invest record levels back into the business this year, more important than the numbers.
I couldn’t be prouder of the resilience demonstrated by our John Deeree employee team. This year, the velocity at which markets slowed, tested our discipline and our agility. However, in the face of these difficulties, we emerged more focused than ever on our mission to help our customers do more with less our dedicated teams across factories, engineering centers, dealerships, branches offices and in the field showed remarkable fortitude as we made proactive decisions. Based on hard learned lessons from the past, we maintained our focus on the customer ensuring we not only retain but also actively seek out the best talent with the skills and experience necessary to help us solve the significant challenges facing our customers.
This year also brought about a range of new and exciting solutions as we furthered our progress on many of our leap ambitions including connected machines, engaged acres and autonomous acres. Our flagship Sense and Act technology, see and spray covered 1 million acres this year alone, reducing herbicide use by an average of nearly 60% this solution and many other similar technologies we’ve developed have not only have not only positively impacted our customers operations but the environment as well. And we’ve only begun to scratch the surface.
Our employees come to work every day driven by a higher purpose that extends beyond merely solving a problem or completing a task. At the end of the day, we can confidently step back and reflect on the fact that products are making a meaningful difference for our customers and the world.
Thanks John. I’d like to continue our discussion about the past year before we dive into 25.
This past fiscal year clearly represented a very dynamic market characterized by significant demand declines following peak levels in 23. Nevertheless, as you noted, John, we ended the year with over 7 billion in net income.
Joe, can you provide a breakdown of what happened during the quarter and throughout the fiscal year?
Yeah, happy to Josh and it’s best to start off with the quarter which came in better than expected. We targeted field inventory reductions by pulling back production and shipping at our factories across the globe. Large ag retail sales of new equipment generally came in line came in as expected across most geographies and product lines especially in North America.
As a result, field inventory of new equipment, particularly North American tractors and combines ended the year at extremely low levels on both an absolute and inventory to sales basis. We manage this under production while controlling costs delivering year over year improvements in production costs and S A&G and R&D. Additionally, we successfully reduced in process inventory levels which drove much of the cash flow outperformance relative to our third quarter guide turning to the full year. John previously highlighted that our performance was marked by resiliency in the face of challenging market conditions which necessitated tough operational decisions that required significant flexibility and adaptability from everyone. Our employees, dealers and suppliers.
As a result, we successfully managed operations to lower levels of demand. This year, production costs for the full year came infavorable. Primarily due to year over year improvements in material and freight costs across all business segments.
Despite muted sales, we remained disciplined and committed to our investments in the business, maintaining record levels of R&D spending. We recognize that many of the new product introductions this year stemmed from investments that we made throughout the previous cycle and we will continue to prioritize these value, creating investments moving forward overall, the decisive actions we took this year resulted in a solid finish. We closed fiscal year 2024 delivering strong returns while successfully reducing new field inventory levels, ultimately positioning the business to effectively execute what are expected to be challenging market conditions in 2025.
Thanks, Josh. That’s a great color on 24.
Let’s pivot directions now and discuss our fiscal 2025 outlook for AG and turf with commodity prices down will be partially offset by bumper crops across the US. Farmer margins have been compressed. Our guide implies a challenging year for farmers in 2025.
Josh, could you help us unpack what we’re seeing here and what to expect by segment and geography?
Sure, it’s definitely going to be another dynamic year across the AG industry. Let’s start with large ag in North America, we expect farm fundamentals to remain depressed globally in 2025 putting additional pressure on farm profitability given the strong yields from us. Harvest. This past year, we’ve seen a rebuilding of global stocks with the USDA forecasting global stocks to reach the fourth highest level on record anticipated record production in South America, particularly in Brazil and Argentina is likely to further pressure global commodity prices in 2025.
And with input costs relatively flat year over year, farm net incomes will remain compressed globally.
Conversely, dairy and livestock margins remain elevated, supported by significantly lower input feed costs and positive market demand. However, machinery demand for this segment has lagged the margin gains and positive sentiment as interest rates and slow herd expansion continue to be the primary headwinds broadly across the AG sector. And despite significant macro headwinds, farm balance sheets remain strong with land values supporting healthy debt to equity ratios.
That said as cash receipts have slowed and credit conditions in the industry have tightened. Many growers are keeping a greater focus on the liquidity of their operations.
As we look at the impact on equipment sales in the coming year, it’s important to highlight the varying dynamics across each of our primary regions. As a reminder, our goal for 2024 was to underproduce global large AG retail by a high single digit in North American large ag. We successfully achieved our under production goals for the fourth quarter reaching targeted inventory levels on most of our key products.
For example, new combine inventory was down mid 10s year over year on a unit basis and finished the year at 4% inventory to sales in line with 2023 year end levels and 220 horsepower and above large tractors, we reduce field inventory by nearly 50% year over year resulting in a year end inventory sales ratio of 10% a 500 basis point reduction year over year in the last 10 years, inventory to sales ratios for 220 horsepower tractors per deer have only been this low twice in April 2014 just prior to the last down cycle and in January 2022 due to post pandemic supply constraints, given the inventory reductions we’ve achieved, we expect to produce in line with retail demand in North America in 2025 we’re encouraged by the progress we’ve made on this front, particularly as in industry inventory to sales ratios for new equipment are more than double deer ratios for both 100 horsepower and above tractors and combines.
Despite our proactive inventory management, macro factors continue to be a headwind for equipment demand in 2025 resulting in subdued early order. Program results as a reminder during our last earnings call in August, we were partway through the early order programs for sprayers and planters in North America and our combine early order program had just begun as an update. Our sprayer program concluded down from 2024 declining in line with our industry guide for North American large ag and setting 2025 production levels for sprayers below mid cycle planters. On the other hand, experienced a more significant decline, closing with a year over year reduction, greater than what we saw in sprayers finally combines will complete the second of three early order program phases next week. And when this program closes at the end of January, we expect the product line to be down in a range similar to the reduction we’ve seen in Sprayers.
North American tractors are managed on a rolling order basis with row crop tractor order books full through the middle of the second quarter.
Demand for row crop tractors in 2025 is expected to be down less than the overall industry forecast with beer shipments decreasing even less as production levels rebound to align with retail demand following our high single digit underproduction for row crop tractors in 2024.
Conversely, demand for four wheel drive tractors in 2025 is expected to decline year over year more than the industry guide. But as a reminder that product line actually saw increased demand in 2024.

Josh Beal

It’s worth noting here that our order books for our newest tractor, the high horsepower nine Rx which we introduced last February at Commodity Classic are currently full through the middle of the fourth quarter underscoring the value that we’re bringing to the market and the importance of contingent investment in our core product lines.

Cory Reed

Josh, this is Corey. I’d like to jump in here to highlight the efforts of our Canadian team and customers. We’ve seen significant competitive conversions in this market post our smart industrial redesign which is focused on supporting the production steps that our customers take over the course of a year in their specific crop types and the geography in Canada, the majority of broad acre farming occurs in the western half of the country. This primary production system is small grains which is wheat, canola and barley and the operations tend to be large scale. Many of the new product introductions over the past few years have been tailor made for solving our Canadian small grains. Customers toughest challenges in doing so at the system level from X nine combines to high horsepower nine Rx tractors to our C series air carts coupled with our integrated technology solutions in the John Deeree Operations Center, these customers are experiencing significant increases in productivity and profitability and in quality of life. And finally, when you layer in a dealer network that’s committed to investing in their customers and ensuring they get the most out of their deer equipment while delivering uptime and reliability, the result is exceptional system level value for our canadian customers.
Thanks for that call out Corey. Clearly a great story with our team up there that should continue into the next year.
And Josh, thanks for the update on eops in the North American market.
Now, can you walk us through what’s happening in South America and maybe more specifically Brazil?
Of course, as you recall, Brazil represented our largest targeted under production in 2024 as we work to correct excess new field inventory resulting from the market slowdown. At the end of 2023 our factory and marketing teams in the region worked diligently over the last year to adjust production and shipping in the midst of a dynamic retail sales environment.
As a result, we’ve driven significant reductions in new field inventory units and have reached targeted levels for most product lines enabling us to produce in line with retail demand in 2025 across most equipment categories.
Given our flat guide for industry retails in 2025. And the significant underproduction to retail in 2024 producing in line with retail in 2025 will represent a double digit increase in their shipments year over year in the region.
The one project where we still have some work to do is combine where inventories remain elevated following slightly weaker than anticipated retail sales in the fourth quarter. As a result, we’re planning another year of under production for combines in Brazil in 2025. Although to a much lesser extent and with the majority of the inventory drawdown occurring in the first half. Of the year.
Hey, this is Jeff and I wanted to take a moment to express how proud we are of our South American team and the exceptional work they’ve done to efficiently and resourcefully right size inventory levels while maintaining strong operating margins. Our optimism in the region’s prospects remains strong, demonstrated by our continued local investments focused on developing solutions in the region for the region. A great example is our investment in Brazil in our new R&D center in Iata which will be open in December. The center will focus on developing the products. Our Brazilian customers need to tackle challenges specific to tropical agriculture.
That’s great, Josh. Now let’s finish it out with Europe. What are the dynamics over there?
2024 was a tough year for the region. We really saw a perfect storm of factors, depressed commodity prices, lower yields, regional conflicts and frustration with AG policy that ultimately drove a retail sales decline much greater than normal for a market that is traditionally less volatile than North and South America.
We expect this atypical trend to continue in 2025 with another year of declines as uncertainty interest rates, pressure on cash crop receipts and elevated field inventory levels weigh on equipment demand to illustrate this challenge. Harvest yields. In France, the largest grain producer in Western Europe came in this fall at multi decade. Lows placing significant strain on many growers in that region similar to other regions. We had success in reducing the new field inventory units in Europe in 2024 driving levels down over 4/20 percent from the start of the year. However, due to the ongoing and greater than expected declines in retail demand, our field inventory targets have continued to adjust downward in line with the market softening. We finished 2024 with inventory to sales ratios for both midsized tractors and combines at or slightly above the upper end of our targeted bands which we feel necessitates further under production in those product lines. In 2025 order books in the region remain healthy with orders from Mannheim tractors extending into the second quarter of the year.
One additional point to highlight for the egg outlook broadly is that our implied 2025 detrimentals are impacted by product and geographic mix. As North American large egg equipment like combines and row crop tractors experience larger reductions compared to the rest of the world. This is particularly noteworthy in the first quarter, given the year over year comparison to strong North American large egg sales in the first quarter of 2024.

Josh Beal

Now, when we think about the first quarter of 2025 we expect top line sales for the equipment operations to be down 15 to 20%. Sequentially from four Q24 with margins 300 to 400 basis points lower than the full year guide.
Additionally, we are forecasting production costs to be favorable again in 2025 for the equipment operations driven primarily by improved material costs and lower overhead expenses. All despite significant volume reductions overall, we expect to see positive price costs for the full fiscal year. Yet another example of the structural improvements our teams continue to deliver.
Thanks, Josh.
That’s a great walk around the world as well as good additional insight into where we’re projecting production costs for 2025.
Now, we’ve talked extensively about 2025 order books and new inventories, but a significant concern heading into next year is North American used inventories last quarter, we discussed the levers we were pulling to return to long term averages.
Corey. This next question for you. Can you give us an update on where we stand in North America and what steps we’re taking to manage these inventory levels?
Yeah. Sure, Josh, as you just heard, our team has done an excellent job proactively managing new inventories and we’re seeing the benefits of those decisions play out in 2025. But as you noted, our primary fo focus over the last few quarters and now heading into the new fiscal year is to diligently work to bring down use level, especially late model harvesting equipment and row crop tractors. Broadly speaking, we’re seeing used inventory to new sales ratio starting to plateau just above the long term average while it’s too early to call an inflection point on used equipment. We are encouraged by the slowdown in growth that we saw during the fourth quarter as we look at used inventory by model year. We’re seeing a similar phenomenon in both row crop tractors and combines. When compared to long term average distributions, the current mix of used is heavier than normal in 1 to 2 year old equipment and correspondingly lighter in model year 19 to 21 equipment. This correlates closely to a trade ladder in which second owners who typically buy late model equipment every 3 to 5 years will be looking to come back into the market for the first time since pre inflationary pricing and significant interest rate increases. This backdrop along with compression and farm net incomes is putting pressure on trade differentials and is slowed in this part of the trade ladder. As a result, we’re hyper focused on helping these farmers transition to this next generation of equipment which is needed based on today’s even tighter harvesting windows and transition to precision applications like high speed planning. In turn, this will help to use market return to a more normal distribution mix by vintage of machine.
Our approach to reducing used inventories is three pronged. First and foremost, we’ve managed new inventory levels to ensure we don’t flood the market as equipment demand moderates. Second, we’re working closely with our dealers to drive targeted programs and engagement with each customer to understand their needs and what’s most impactful to their bottom line. One example of the changes we made in 2024. As a result of this engagement is the offering of new financing programs which have been greatly appreciated by both our customers and the dealers supporting them. Finally, we’re further elevating pool fund contributions to ensure dealers have the necessary funds to drive used sales. Stepping back. Despite the software and markets, our dealers remain healthy. They’re not only focused on managing used inventories in the near term but are also committed to continuing to invest in our technology journey. At the end of the day, our dealers are focused on one goal consistently delivering greater value to our customers.

Cory Reed

Corey, I wanted to add a comment on the current state of our dealer network. Our dealers are in a structurally better position today versus previous cycles as we continue to work in close partnership with them to stay ahead of inventory demand changes. We recognize that we wouldn’t have made the progress that we’ve seen in the field inventory without the execution of our dealers they have and continue to invest in specialized capabilities while remaining strongly capitalized this strength and our aligned purpose, enhance the level of service and support that our customers receive, which remains our primary goal.
Thanks, Corey and John. That’s a great perspective. Let’s shift now to construction and forestry. 2024 was a dynamic year and really a story of two halves starting with solid stable demand in the first two quarters, consistent with the strong levels that we saw in 23 the second half, however, gave way to softening retails and tougher competition which ultimately pressured margins as we proactively shifted to underproducing retail demand in the Earth Moving segment in the fourth quarter, Josh Bill, can you walk us through? What happened and how this will impact 2025?
Yeah, definitely. As you noted, we saw ongoing strength in retail demand for Earth moving equipment in the first half of 2024. But that shifted to a softening market in both our 3rd and 4th quarters. We’re seeing that trend continue this next year and as reflected in our industry guides for both construction and compact construction, we expect further softening in 2025 construction work is so robust and government infrastructure spending associated with the IIJ A is still less than 50% awarded. Our customers continue to see a strong backlog of work albeit alongside stiffer competition which is driving down bids and overall project margins compounded by elevated interest rates and a recently refleeted rental industry. There’s less near term appetite for new equipment purchases.
Despite these pressures, it’s worth reiterating that we continue to see a robust utilization of equipment in the field.
Josh Roer earlier, you mentioned our decision to underproduce Earth moving retail demand in the fourth quarter of 2024 which successfully drove down field inventories over the past three months.
Given the additional softening in retail demand that We’re anticipating in 2025. We’ve made the decision to continue to underproduce retail in the first half of next year to ensure inventory levels are appropriately sized, to respond to demand changes in the back half of 2025.
In fact, much like large ag this past quarter, Earth moving lines at our North American factories will be shut down for approximately half of the total production days in the first quarter of the year. This will have a material impact on our quarterly detrimental margins as well as overall profitability for the segment in the quarter.
Given the steady outlook for road building combined with demand and global forestry being flat to down 5%. We expect these product lines to provide stability to our overall construction and forestry segment.
This is Josh, maybe just to summarize here, we feel good about our CNF business. However, we’re being proactive learning lessons from previous cycles as well as our AG business. It’s important to note that even with this under production, we’re weathering the demand reduction in the competitive environment better than we have in the past. This is a testament to the efforts of our team to drive structural improvements alongside differentiated customer value as we continue to concentrate our investments in margin of creative opportunities.
Yeah, that’s great insight into what appears to be a dynamic market right now, Josh, given the tougher, tougher competition and uncertainty surrounding long term and market demand, our production should put us in the best position to generate strong returns in the back half of the year.
Now, for our last talk topic, I’d like to focus on our technology progress. Josh and Corey, there have been quite a few new product releases and milestones achieved over the last 12 months. Could you walk us through some of those key highlights and what it means for the business going forward?
Sure, I can start. 24 represented a year of significant new product introductions and technological advancements available on our model year 25 equipment. These releases ranging from our most powerful tractor ever designed to new seating equipment. To the most advanced Harve harvesting technology to date are a testament to the success we’ve seen in our production systems approach. At the top end of our tech stack, we’re seeing record adoption of some of our most advanced features. For example, over 75% of combined eop orders have opted for our highest level of harvest settings, automation because of the immediate value this technology will bring to their operations. In fact, we expect our customers will experience up to 20% boost on average in harvest productivity. From this feature alone. Another great example would be large egg equipment in Brazil. We brought our new inventory levels down to target over the course of the year while managing to both maintain and grow market share. And this means that we not only grow the share of acres covered by equipment, but also the number of acres connected to our John Deeree Operations Center, which ultimately means more productive, more profitable farmers.
Yeah, that’s right. Corey. And, and to put that statistic in perspective, we saw our global engaged acres grow by nearly 20% this past year reaching 455 million acres. With South America up nearly 30% and growth in highly engaged acres, which currently make up over 25% of our total engaged Acres is outpacing the overall growth trend in engaged acres. As we see deeper and broader utilization global year. Over year growth in highly engaged acres is over 30% with South America notably up nearly 50%.
And while you noted that the adoption of some of our latest technologies has exceeded expectations, we’re also continuing to see significant growth in adoption of some of our more established solutions during this downturn. As farmers seek ways to enhance productivity and improve margins.
For example, the adoption of exact applied technology on model year 25 sprayers increased by over over 10% year over year reaching a nearly 7 80% take rate in this year’s early order program on see and spray. As John mentioned, we’ve covered over 1 million acres in 2024 with just a few 100 units in the field for 2025 across both factory installed options and retrofit precision upgrades. We have currently taken over 1,000 orders for new sea and spray premium and ultimate units. As a result, we expect to see a significant increase in the number of acres covered by sea and spray technology in the 2025 season.
Exactly when you have technology that you know is going to save money for your customers, you want to get that solution in their equipment as quickly as possible. We recognize this is a revolutionary technology that requires our customers to invest time and effort to transform their crop care programs. But we also know, but typically when we have a customer see it work in their field or in their operation, they see the value. Our goal is to enable more customers to experience the impact of our C and spray technology by leveraging a different business model to unlock that value, which is more crucial than ever in the current macro environment.
Cory. This is Jeep and maybe one thing to add on to that. There’s been quite a bit of discussion about our paper use model. And if it’s the right go to market strategy for some of our latest tech offerings, the reality is that we’re seeing higher levels of adoption using this model compared to our traditional upfront pricing approach. But only when it makes sense. For example, take our precision ag essentials kit, which includes three foundational pieces of technology guidance connectivity and onboard compute needed to run any of our other precision technology solutions. We recently changed the pricing model from a one time cost to a recurring license that allows customers to access the vital technology at a fraction of the traditional upfront investment. In the 1st year alone, we sold over 8,000 kits and these kits are being installed on equipment with an average model year vintage of 2012.
This example highlights the importance of finding new ways to meet our customers at every stage of their precision tech journey. It also emphasizes our commitment to providing cost scaling solutions that enable all customers to adopt precision technology regardless of the size of their operations.
Thanks all. It’s great to see so many proof points demonstrating how our continuous through cycle investment in the business is driving significant innovation and differentiated value for our customers. Now, before we open up the line for questions, Josh Jepson, do you have any final thoughts you’d like to share?

Josh Beal

Yeah, that’d be great. I start by echoing John’s comments from earlier 2024 marked a year of resiliency, resiliency in our business and resiliency in our in our employees who in the face of significant challenges throughout the year, still performed at the highest level and with the utmost determination and as a result, we delivered strong performance including over $25 in EPS, marking the second best level in company history and returned over $5.6 billion to shareholders via dividends and share buybacks. It’s noteworthy that our earnings per share and cash returned to shareholders not only surpassed historical mid cycle levels but also historical peaks. This performance is yet another proof point of the structural performance improvement that we’ve made in the business and we build upon going forward and possibly even more important is the fact that we were able to do all of this while maintaining significant investment in the business across across both R&D and new product capital spending. As we look forward, we’re encouraged by the significant pipeline of opportunities ahead, opportunities that we believe will drive even greater levels of customer productivity and profitability where there’s our continued roll out of differentiated high quality hard iron or our increasing breadth of precision technology solutions. Our focus is on making sure that each dollar unlocks the most incremental value. Because at the end of the day, the only way we succeed is if our customers succeed, as we look ahead to 2025 we’re excited and confident as ever that we can perform at step function levels better than previous cycles. Our proactive decisions in 2024 have positioned us well to achieve structurally better margins in what we anticipate will be a sub 80% of mid cycle year for equipment operations said more simply, we expect to deliver higher margins at trough than we did during the previous peak in 2013.
We’re proud of what we’ve accomplished this year, but we’re never satisfied. We come to work every day focused on solving the challenges our customers face 2025 will be another year of discipline, hard work and renewed focus to ensure our customers can achieve more tomorrow than they did today.
Thanks, Josh. Let’s open up the line to questions from our investors.

Josh Beal

We’re now ready to begin the Q&A portion of the call. The operator will instruct you on the polling procedure in consideration of others and our hope to allow more of you to participate in the call. Please limit yourself to one question. If we have additional questions, we ask that you rejoin the queue operator.

Operator

Thank you. Now, if you do have a question, please press star one. You will be announced by name and company. So you know, when your line is open and our first question is from Kristen Owen with Oppenheimer. Your line is now open.

Kristen Owen

Hi, good morning. Thank you so much for taking the question. Lots of color commentary particularly around some of the cadence in Q1. But I’m, I’m just wondering if we could get a little bit of a cleaner bridge on what the margin expectations are for 2025. What are the puts and takes in terms of productivity cost that you’re carrying over raw materials and, and the headwinds from the production in the first half.
Yeah. Good to see you, Chris. I can hear you. I’ll, I’ll take a shot and the team jump in, I think as we think about, you know, margin. There’s a few things that place you at play here as you look at 2025 you know, fir first and foremost and, and, and notably, I think it’s just the continued volume declines that we’re seeing in the market, you know, expectations. As you look at the individual guides would be that total equipment operations, you know, would be down, you know, and, and, and kind of around 13% you know, for the, for the full year. And certainly that, that continued level of volume reduction, you know, is weighing on the margins. You know, as we mentioned, you know, we expect pricing, you know, to be positive across all three segments. And Josh Jepson mentioned, you know, favorable production costs as well. So, you know, receiving, seeing favorable price/cost, and in addition to that, obviously, some of the take the decisions we’ve made in terms of reducing cost this year, we’ll carry over in the next year as well, you know, providing a lift. And, and so overall, you know, it’s, as you mentioned, you know, margin expectations relative to history very strong, I think maybe lastly, if you think about detrimentals, you know, probably a little bit higher than, than, than normal on the large ag business that, that’s really a mix driven impact, you know, as we think about, you know, the large AG business in North America being down around 30%. You know, our, our sales reduction will be less than that given the comp to, to 2024 and the under production that we did this year, but still the outsized reduction, you know, in one of our most profitable regions and, and, and some of our most profitable product lines that will weigh on detrimentals next year.
Thanks Kristen.

Operator

Our next question is from Jerry Revich with Goldman Sachs. Your line is open.

Jerry Revich

Yes. Hi, good morning, everyone. I’m wondering if you could just expand on the pool funds program and the use of pool funds to help the trade ins for the late model year equipment that I I know you can move around pool funds year to year and given the incentives last year from the rebates to dealers. There’s quite a bit that you’re able to deploy to get those inventory levels down. Can you, can you just flush it out for us? And if you don’t mind, just share the order of magnitude on how much you can put in that direction.

Josh Beal

Yeah. Hey Jerry, you if you think about pool funds and, and maybe it’s best to first put in context where we started, you know, the year and really the past couple of years, you know, the strong equipment demand that we saw 2022 and 2023. And, and the associated sales there really drove a record level of full fund balance entering this, this downturn. And that, that’s by design, you know, that’s how we structure the program, you know, it, it provides stability and use market when we see a downturn. And we’ve seen that we’ve seen that play out, you know, in, in 2024 or as those funds are being deployed by our dealers to help drive, you know, reductions in used inventory, you know, be because of that. And again, by de by design, we’ve seen pull fund balances, you know, decline over the course of the year as, as dealers are using those funds. You know, we, we put some additional incentives that work to help support that balance. That’s what you saw with, with pricing in the fourth quarter for large ag as we talk about really, really flat pricing for the quarter. That was really some specific work targeted towards used, and to help up the pool funds and that’s actually contemplated, you know, in our pricing guide, you know, for 2025 as well, you know, we’re talking about net price of 1% for the segment. You know, that that’s inclusive, you think about, you know, list price increases for next year in the range of 2 to 3%. We are expecting a little bit higher incentive rate in, in 2025 and that higher incentive rate is, is really driven by a focus on continuing to you know, put funds to work in, in the pool fund area. So, again, supporting, supporting the reduction in use that we’re driving towards and we’ll continue to do that and we can continue to do that with, with positive price.
Jerry. This is Josh, the only other thing I’d add, I mean, on top of just the pool funds unused, you know, we had a, we had a good finish to the year from a retail perspective on new, you know, Josh be laid out the where we ended from a, from an inventory perspective, whether it’s, you know, large ag in, in North America or, or South America. We also had a really strong retail October in the construction division. So, you know, we’ve talked about the trend which has been pretty negative the back half of the year October was, was a turn for us. We, we, you know, as, as noted in pricing, you know, we, we had a little more incremental incentives in the market, but we had a, we had a good, good month and really brought down inventory upper up, upper 10s reduction in inventory in in earth moving in four Q. So I I think, you know, overall between deploying incentives in the right places, whether it’s for newer use, you know, we’re, we’re seeing that impact and like how we’re positioned as we, as we step into 25. Thanks Jerry.

Operator

Our next question. Is from Kyle Mangus with Citigroup. Your line is open.

Kyle Menges

Thank you. I was hoping if you could just unpack the, the for your guidance a little bit, sounds like it is back half weighted. Would just love to hear if, if that’s kind of baking in any assumed improvement in retail demand and some of these end markets in ag and construction it, it.
It’s more so Kyle related to I think, year over year comps. You know, you could think about, you know, our segments and I’ll, I’ll look at large ag and construction and forestry and just, just look at it by half, you know, in, in 2024 large ag in the first half of the year was down 10% year over year compared to 23 in the back half. It was down 30. It’s similarly in construction and forestry. First half of 2024 down, 4% year over year, back half down.
You know, so you look at how that’s going to play out in year, over year comps. You know, for, for 2025 you know, we, we would expect you know, greater year over year declines in the first half of the year for both segments, you know, particularly construction or forestry where we talked about, you know, significant under production in the first half of the year. And then those, those comps will get progressively better as we move through the year, you know, when you’re comparing it to, to the back half of 2024 please go.

Operator

Our next question is from David Russell with Evercore. I si your line is open.

David Raso

Hi, I’m going to slide in two quick ones if you don’t mind. Just a little sort of piggybacking off the last comment. So, so the first quarter just using midpoints, right? It’s around $3 of earnings sales down, you know, whatever, 27% EPS down about 50. But the rest of the year that is implied, you know, sales are only down nine earnings down about 15. Just curious, I’m not trying to pin you to quarterly cadence, but just we have a sense of, of how the under production ceasing later in the year, at least how you’re interpreting it. Are we back to growth year over year by the third quarter and then second, not to get you in trouble. Just curious, your thoughts, I’ll give you the platform to answer with the new administration coming in. Just how are you thinking about the impact of tariffs and maybe compare it to, to to last time. The immigration question and obviously the the appointment of, of the new Secretary of Health and Human Services, just how to think about framework wise, how that could impact how, how farmers are thinking about their business. Thank you.
Yeah, thanks David. Thanks for the questions. You know, start starting with the first one on, on, on the year. Yeah, I mean, as, as Josh Jepson mentioned, you know, as we think about Q1 particularly, you know, and sequentially, you know, that’s going to be down 15% to 20% compared to the fourth quarter. And, and as Josh mentioned, if you look at the, you know, the margin expectations, you know, for, for the first quarter, you know, 300 to 403 100 to 400 basis points below the full year guide, you know, for equipment. So certainly you’re going to see, you know, more of that decline in Q1 particularly again, You know, noting construction and forestry, which will be at the, at the top end of that range of top line sequential decline and that actually margins. If you think about like detrimentals for construction and forestry in the first quarter, it’ll be, it’ll be higher than the implied guide for the full year again, given the under production. And, and then, you know, to your question, as you, as you move throughout the course of the year, those, those year over year comps get better, you know, particularly in the back half. And, and you get to kind of flattish if not up a little bit, you know, as you look at at, at 2020 at Q3, Q4 of 2025 you know, on, on the on the new administration. I mean, obviously we’re thinking about that in terms of how it impacts our, our customers, you know, how it impacts you know, our suppliers and certainly how it impacts our operations as well. You know, I think, I think too early at this point to know exactly what that means in terms of enacted policy and what, what the impact will be on those three stakeholder groups. But certainly we’re engaging and we will monitor that as we go forward.
Yeah. You know, and the other thing I’d like to add is we’re, this is John May. By the way, we’re positioned really well, we, you know, we rely heavily on our highly skilled employees in the US to design and, and build high quality the most technologically advanced equipment in the world. And as a result of that greater than 75% of all products that we sell in the US are assembled here in the US and they’re assembled by highly skilled employees, 30,000 employees in the US that are located in 60 different facilities across 16 different states and a result of all of their hard efforts and frankly manufacturing leadership results in John Deeree ag and turf division being a net exporter of our products manufactured in the US, exporting it to other countries. So we feel really positioned well, we’ve been at this for nearly 200 years building product in the US. And I’m very, very proud of our team and what they’re able to accomplish.
Thanks for the question, David.

Operator

Our next question from Angel Castillo with Morgan Stanley. Your line is open.

Angel Castillo

Hi, thanks for taking my question. And I just wanted to maybe follow up a little bit more on the price dynamic, particularly in construction where you noted, you know, some bigger under production in the first quarter here. It seems like there’s a little bit of a broadening of the soft, of the softness. I think we had talked about rental fleets as being a factor and now it sounds like a little bit broader than that. So with, with that in mind, can you just give us a little bit of color of what drives the price guide for the year being positive in, in construction and, or maybe how to think about that in the first kind of half of the year versus the second half and then yeah, just maybe more color on the trends that you’re seeing outside of rental.
Yeah, thanks for the question, Angel. I mean, yeah, certainly, as we’ve, as you’ve mentioned, you know, I think the the price dynamic in construction and forestry, you know, it is competitive. And as we’ve talked, you know, it’s a balance that we’re maintaining, you know, between, you know, between price, you know, and share as we, as we look at the environment going ahead in terms of the cadence of price, I mean, really nothing of significance there as you look at, at the layout of the year. And the other thing I’d remind, remind you too is that if you think about our construction and forestry business, and the different elements of that business that includes road building, you know, which makes up 35% to 40% of that, that business as well. It’s been a lot more stable And, and there’s opportunity to get price, you know, there as well. And so that, that adds into the mix, which is helpful, but, but certainly it’s, it’s dynamic.
Thanks Angel.

Operator

Our next question is from Rob Wertheimer with Melius Research and your line is open.

Robert Cameron Wertheimer

Hi, thanks everybody and thanks for the, the, the commentary around so many of the topics including used equipment. I’m curious if you can talk any more about that. I don’t know if you’re seeing already the kind of early bow way but people who would be trading up, you know, nibbling at some of the the higher price, higher valued used equipment. I don’t know what if anything you can say about where you expect dealer used inventory balances to kind of progress throughout the year. Do we get to mid year and you work them down, you know, based on your production levels and how trade ins work. Any, any further commentary on that would be great because that, that seems to be a sticking point still.

Cory Reed

Yeah. Hey, Hey, Rob. Thanks for the question. Yeah, I mean, we, we feel good about the progress we’ve made. And I think, you know, as you think about where used inventory sits in North America, you know, it, it’s going to be, levels that we’re going to work on here over the next few quarters. It’s not something you turn overnight. I think we feel good about the stabilized level that we saw in the fourth quarter. You know, keep, keep in mind as you think about quarter, quarterly cadence on used, you know, Q4 for us is a big quarter from a retail standpoint of new equipment that drives trade ins, you know, coming in into the pipeline. And so to be able to you know, maintain and kind of mitigate, you know, the increase we’ve seen in the quarter we feel good about, you know, Q1 provides a really good opportunity for us as we think about you know, year end tax buying, you know, production levels a little bit lower typically in the first quarter. You know, sequentially, this, this next quarter in Q1 provides an opportunity to continue to drive that down. But we’ll, we’ll be working over that again over the course of the next couple quarters.

Josh Beal

Yeah, Rob Corey, you know, we’ve seen as we closed out the harvest this year, we saw better than expected yields. Obviously, price has been a concern, but we’ve seen more profitability than was likely expected. Pricing activity in the market has been good. We, we said we’re not ready to call the inflection point, but we have seen use levels plateau even though we had strong retail in the fourth quarter. You know, we continue, we, we underproduced the demand and, and we saw the effects of that on the on the new side, but it’s also showing up in what we do and use the the dealers’ tactical focus on being able to right size the value of these machines, right size, the value of the trades. We’re seeing people come back into the market. The bottom line is you take a late model used row crop tractor that those products are needed as people expand high speed planning in the market. You know, we, we’re taking high speed down further into the marketplace as they go out to plant and tighter windows, late model high horsepower row crops are needed. And we’re seeing people come back into the market for them.
You probably have time for one more question. Thank you.

Operator

Our last question is from Jamie Cook with Truth Securities. Your line is open.

Jamie Cook

Hey, good morning. And thanks for letting me ask the question. I just back to the detrimentals on PP and A you know, a little worse probably than I would have thought. And so my question is to what degree is pricing? I know you said positive pricing for for the year. But like with North America down, 30% can pricing be positive in that region. And then just the follow up, I know you said equipment operations will be 80% of mid cycle for 2025. Just your thoughts are on where large ag is going to be relative to mid cycle as we exit the year. And obviously what that means for 26. Thanks.

Joshua Rohlede

Yeah. Hey, Jimmy, thanks. Thanks for the question. Yeah, we we expect to maintain, you know, positive price in, in North America. And again, you know, they’re taking production costs as well as the price price/cost will be positive, you know, more, more muted, you know, than we’ve seen. We talked about 1% price realization. And, and how do we do that? I mean, it starts with, with the new inventory levels that we talked about. You know, again, kind of reiterate, you know, 220 horsepower tractors and above, you know, we reduced the units in the field by by 50% over the course of the year inventory to sales ratios for 220 horsepower and above like a 10%. So very, very low, you know, combines at 4%. You know, because of those tight levels, you know, that that allows us to, to maintain that price. And again, as I mentioned, we, we’ve contemplated some increased level of, of incentives next year. That that increased level is, is going towards use that’s going towards pool funds, you know, as, as Corey described, we continue to work that down and continue to support our dealers and in helping to make those trades. But net net given all those, those those we still believe we can deliver positive price in, in, in the year.

John May

Hey, Jamie, this is Josh. One other thing I point out is, you know, Brazil in 24 you know, given, given kind of all the challenges there was was negative from a price perspective. We see that bounce back and we see a positive price. You know, in, in 25 I think reflective of, you know, a flatter environment inventory is in better shape. So we, we expect that to, to turn favorably. So I think if you walk across the globe, we would expect positive price and PP A in in, in every region of the world. Thank you.
Thanks all that concludes our call for today. We appreciate everybody’s time and for those of us in the U si, hope you have a great Thanksgiving holiday. Have a great day.

Operator

As we are concluded again. Thank you for your participation today. You may disconnect, please at this time.