Meant to be an expressive ode to freedom, Dior’s latest campaign for its signature Lady Dior bag, lensed by American photographer Collier Schorr, features an equally iconic figure from the world of pop: the groundbreaking, multi‐award‐winning singer‐songwriter Rosalia who has just added the title of Dior global ambassador to her list of accolades. Read on to discover how fashion drives her.

PLEASE SHARE ABOUT YOUR FIRST MEETING WITH MARIA GRAZIA CHIURI, THE CREATIVE DIRECTOR OF THE DIOR WOMEN UNIVERSE. WHAT VALUES DO YOU BOTH HAVE IN COMMON?

“I perfectly remember the day I met Maria Grazia for the first time. She was working so hard to create and assemble the styling of her models for the Dior fashion show. She seemed so focused that I didn’t dare approach her to say hi because I didn’t want to bother her while she was working. Yet, she welcomed me with a warm smile and invited me to sit by her side. We immediately started talking about the accessories and the collection. I thought she was wonderful. What caught my attention most was her passion and incredible energy in leading the team, and in translating her artistic vision into clothes, bags, accessories – everything that can be worn and used to express oneself … And I definitely adore her Italian sense of humour!”

Credit:Collier Schorr/Courtesy of Dior

Rosalia wears cotton poplin blouse; wool and silk shantung pants; Tribales New Look medium gold-finish metal earrings with resin pearls, and matching ring; Lady Dior My ABCDior small lambskin bag; and Spectadior calfskin platform pumps, Dior

WHAT DOES THE DIOR HERITAGE SYMBOLISE FOR YOU?

“For me, Dior is una casa de toda la vida – as we say in Spain. That means it is a house with a precious history that has endured over time, and is consistently perpetuating its style and the excellence of its savoir faire. Admiro la fuerza y gracia que hay detrás de algo que sobrevive el paso de los años! (I admire the strength and grace behind something that stands the test of time!)”

WHAT DOES BECOMING A DIOR AMBASSADOR MEAN TO YOU?

“Being an ambassador for a house like Dior is an incredible honour and it’s a joy for me. I think of the remarkable women who have preceded me as well as those who are currently Dior ambassadors, and I am in awe. It feels like a dream to be part of the house’s illustrious history.”

Credit:Collier Schorr/Courtesy of Dior

Rosalia wears cotton trench coat; wool and silk shantung pants; Tribales New Look medium gold-finish metal earrings with resin pearls, and matching ring; and Muse grosgrain platform sandals. On table: Lady Dior small calfskin bag. All Dior

HOW DO YOU SEE THE ROLE OF ACCESSORIES AND BAGS SUCH AS THE LADY DIOR, FOR WHICH YOU ARE ALSO THE AMBASSADOR‐SLASH‐MUSE WITH A DEDICATED CAMPAIGN?

“For me, accessories have always been very important. A look without accessories is not complete! A very simple look made with basic elements can be elevated so easily just with accessories and of course, a bag … I can tell you that I put practically my whole life in there, so if, on top of that, it’s a beautiful bag like the Lady Dior, then that’s el súmum – the best! As you can imagine, it was a fabulous privilege for me to be part of this campaign. I loved doing the photos. Dior clothes and accessories help you feel self‐confident and ‘ready’, and prove that strength and delicacy can go hand in hand.”

WHAT DID YOU WISH TO EXPRESS IN THIS CAMPAIGN?

“The most important thing is to always feel like I’m being true to myself and in this case, to approach the world of Dior as who I am.”

Credit:Collier Schorr/Courtesy of Dior

Rosalia wears embroidered silk dress. On stool: Lady Dior mini embroidered satin bag with resin pearls. All Dior

WHAT IS YOUR RELATIONSHIP WITH THE WORLD OF FASHION?

“Fashion is a form of expression – one of the many avenues through which I, as an artiste, can communicate and tell the story I want to tell. It’s powerful in that my energy can shift through fashion. I might have a bad day, but if I see a fashion piece that excites me, the day might change. Or one day, I might feel like my energy is low, but if I can figure out an exciting style in the morning, then I might feel charged for the rest of the day.”

IF YOU HAD THREE WORDS TO DEFINE DIOR’S STYLE OR BRAND OF ELEGANCE, WHAT WOULD THEY BE?

“Solera (Spanish for sunny or radiant), great, timeless”

THIS INTERVIEW HAS BEEN EDITED FOR BREVITY AND CLARITY.

PHOTOGRAPHY COLLIER SCHORR CREATIVE DIRECTION MARGOT POPULAIRE STYLING ELIN SVAHN HAIR OLIVIER SCHAWALDER MAKEUP ARIEL TEJADA SET DESIGNER EMMA ROACH PRODUCTION NORTH SIX

This article first appeared in the July 2024 Overachievers Edition of FEMALE