Wynn is one of the many Canadian brands committed to creating a responsible balance between production and demand. And for them, this means “producing notably less than the anticipated want.” Wynn achieves this by donating relevant waste materials from their atelier to other sustainable fashion brands. Ultimately, they maintain this “green” reputation by re-using internal packaging and minimising the use of plastics.

We need more brands like Wynn. And supporting small local businesses is a topic not enough talked about. According to the Government of Canada, supporting local has these positive impacts:

• Increases jobs and supports the success of your community

• Reduces your carbon footprint because small businesses often source from local manufacturers

• Contributes to innovation and competition in your area, helping to keep prices lower

• By shopping local, you’ll likely discover a more diverse and broad range of products

In addition, here are some ways to support small businesses in your community:

• Follow local and small businesses, such as stores, merchants, and restaurants, on social media

• Subscribe to your local newspaper or community newsletter

• Look for bulletins and events posted online such as on your local community centre, online bulletin boards, neighbourhood associations, municipal and library websites

• Read reviews of local and small businesses to help inform your decision

Although Wynn is a small business, it plays a crucial role in promoting environmental and social responsibility. It’s evident that this fashion brand upholds high standards of labor rights and fair wages, and ultimately promotes healthy working conditions. While not everyone can afford to buy high end fashion, sustainable fashion brings us one step closer to a healthier planet. 

So, I think Wynn is a win for me.