Her Universe, the fandom fashion apparel line created by actress Ashley Eckstein, is bringing its geek couture fashion show back to rock the runway at San Diego Comic-Con for the tenth year. Mattel will be presenting the fashion show this year, which will take place on Thursday, July 25 at the Manchester Grand Hyatt hotel.

On March 29 through April 29, interested designers can apply to be part of the “geek couture” (not a costume!) fashion competition. Selected applicants will have their designs compete live on the runway in front of an audience at San Diego Comic-Con. Unlike last year, there are no restrictions for fandoms for submissions, meaning you can create designs based on any fandom of your choosing.

Two winners will be chosen for the ultimate prize — the chance to create a fashion collection with Her Universe.

[UPDATE July 8]

The Wrap has officially confirmed that the theme for the 2024 Her Universe fashion show will be 65 Years of Barbie and other Mattel properties. Fans will be able to participate in photo ops from Polly Pocket, celebrating their 35th Anniversary, as well as fashions and giveaways from Hot Wheels, UNO and Magic 8 Ball.+

[UPDATE June 20]

As announced by The Hollywood Reporter today, Broadway star Michael James Scott (Aladdin, The Book of Mormon) will be joining Eckstein in hosting this year’s awards show. They also promise that you can expect Eckstein to open the show with “an awe-inspiring couture look”, but that should surprise no one, given her stunning looks in years past.