I’ve had the pleasure to observe the shift in spectator attire over the last four years on the tour. The Australian Open was notably much more fashion-forward this year than years past, and the aura of attending live tennis events has shifted closer and closer to a dress-to-impress event. Although for other tournaments this shift is fairly recent, there is one that it is not, and that of course is Wimbledon: the Fashion Week of tennis.

Summer in London and the prestige of the tournament boast an impressive array of British fashion. Wimbledon is the mecca of ‘Tenniscore’, the preppy and athletic fashion trend surrounding the sport. Between the strawberries, whites, greens, creams, and florals – there is a plethora of inspiration to find the peak tennis aesthetic. Here’s what I’m wearing this year…

For the second year in a row, Morgan is partnering with Wimbledon itself to host an original series called Wimbledon Threads, in which she interviews attendees about their ensemble selections for the iconic sporting event, as well as giving viewers a glimpse behind the scenes of Wimbledon.