Ozempic is changing the way people eat. Snack companies are paying close attention

Ozempic is changing the way people eat. Snack companies are paying close attention | CBC News

Posted by Admin July 4, 2024 Shopping

With a growing number of North American adults using drugs like Ozempic and Wegovy for weight loss, food companies are carefully watching to see how the craze is impacting their bottom line — and cooking up ways to market their products toward people on the medications.

From Coca-Cola to yogurt-maker Danone, companies are monitoring the drug’s impact

Jenna Benchetrit · CBC News · Posted: Jul 04, 2024 4:00 AM EDT | Last Updated: July 4

A disposable syringe bearing the name 'Ozempic' sits on a package. — With more North American adults using Ozempic and other weight-loss drugs, food companies are carefully watching to see how the craze affects their bottom line. (David J. Phillip/The Associated Press)

Raegan Sather says her appetite has completely changed — and so has her approach to grocery shopping — since she started taking the diabetes drug Ozempic for weight loss two years ago.

Sather, a marketing professional in Edmonton, buys fresh produce, fresh meat and high-protein foods to supplement the popular medication. But the biggest change is that she now skips right past the snack aisle.

The drug “completely eliminated any snacking,” said Sather