Popular Australian YouTube star Alexandra, better known as Pretty Pastel Please died at the age of 30 in an unexpected encounter.

The influencer’s death was announced on her Instagram on Friday, June 7 in a post that read: “It is with a heavy heart that we must inform you that Alex, known to many as Pretty Pastel Please, has passed away.”

Spilling details on her sudden death, the post continued: “Her passing was sudden, unexpected and devastating to all who knew her.”

“This is a shock to us all, and her family and friends have requested privacy as they navigate their grief.”

“A memorial will be posted on YouTube and here on Instagram in due course.”

Although her cause of death is still not clear at this stage, her friends and family asked for privacy to grieve for the loss of the Australian YouTuber.

The 30-year-old, who was popular with her 691,000 subscribers for her famous product reviews and travel content, was mourned by fans in large numbers.

One fan wrote under the Instagram obituary post: “I genuinely can’t believe this.”

While another chimed in, adding: “This breaks my heart completely.”