Operator
(Operator Instructions)
Chris Shaw with UBS.
Chris Shaw
Great. Thank you. Craig, just taking the midpoint of your full-year guidance, I believe, implies a higher revenue decline, but improvement on EBITDA 4Q. Can you help us think through the drivers there? And when you announced the super play deal and you mentioned coming back to the market with capital allocation and future M&A plans, any updated thoughts you can provide at this stage?
Craig Abrahams
Thank you for the question. So I’ll start with the second part first. After our Q4 earnings post the closing of the super play transaction, we will update both on the guidance for 2025, as well as discuss our capital allocation framework as it relates to M&A as well. In terms of this year, obviously, overperforming in terms of raising the guidance for EBITDA based on cost management and being selective on marketing investments to the highest ROI opportunities. When you look at top line slot of many of them, some of the casino game titles underperformed relative to expectations as we started the quarter. And so that, yes, help dictate lower guidance for the quarter.
Chris Shaw
Great. Thank you. If I can just say one more. I believe you mentioned that a new product and feature roadmap for Slotomania. Just how are you thinking about the time line for stabilization here and any shifts in competitive dynamics you would call out.
Robert Antokol
Hi, so as in Slotomania, I spoke last third quarter were very strong plan during regarding a content, especially with the deal that we did was IGP. We’re going to start launching video content in the end of this year already. And together with the product changing or believe that makes you are going to be a very interesting and promising here to Slotomania.
Chris Shaw
Okay. Thank you very much.
Operator
Drew Crum with Stifel.
Drew Crum
Okay. Thanks, guys. Good morning. As it relates to your revenue mix, the DTCP has continued to increase sequentially as a percentage of the total. I know you haven’t updated that 30% target, but is there anything forthcoming that would cause a material change in the mix? And then I have a quick follow-up.
Craig Abrahams
No, I think we have continued execution as it relates to new title launches. So in terms of the execution we have in June’s journey, the execution that we have and Solitaire Grand Harvest continues to help there. But nothing outside of the performance that you’ve seen the last few quarters. It’s pretty consistent and steady. And post Super play acquisition, we’ll have to reassess their roadmap and opportunities to integrate DTCP there as well.
Drew Crum
Got it. Okay. And then just on the casual side of your portfolio, you mentioned the record performance for animals and coins and the strong performance for Bingo and stabilization for solitaire. If you isolate those, it looks like the revenue was weaker and anything to call out or flag terms of what drove that decline? Thanks.
Craig Abrahams
So I think what you’re seeing is that as we continue to focus investments on our biggest titles that are number one in their respective categories as we see better performance there. And some of these smaller titles where we’ve taken away R&D and marketing resources from them add, those titles will continue to stagnate or decline. And so we’re managing the portfolio, Leo, for growth from the biggest titles and more so on profitability from some other smaller titles.
Drew Crum
Got it. Thanks, guys.
Operator
Eric Handler with Roth Capital.
Eric Handler
Good morning and thanks for the question. You guys have always done a very good job of driving higher average revenue per port start with daily paying users and your player conversion. But as you sort of look at your portfolio of Growth titles versus sort of like your smaller titles, ultimately, you want those larger titles to keep expanding the funnel in terms of DAUs. Can you maybe talk a little bit about the dynamic that’s going on? Like what are you seeing growth in DAUs use with your focus titles?
Craig Abrahams
So as we look at further diversification of the portfolio, both through future acquisitions and the acquisitions we’ve done over the last few years as we see growth and those titles in terms of growing the user base. And as we look at more of the legacy titles, sales into more consistent, what you’ve seen over the kind of the last eight quarters in a more consistent decline in the DAU base as we focus on higher quality customers and Tier-1 markets, I think what you see is DPU this quarter was up both year-over-year and sequentially. And that is the metric that we’re that we’re most focused on driving some of the smaller titles like 1V1 and Redecor, both at bigger declines as we pulled back on marketing dollars from India, you played, I think if those were low revenue producing titles to begin with. So it’s not the same user base in terms of quality.
Eric Handler
Great, Thanks, Craig.
Operator
Matt Kaplan with Morgan Stanley.
Matt Kaplan
Good morning. Thanks for taking the questions. I guess on the marketing side, Craig, you’re very clear and Neil message pretty clearly throughout the year that there’d be this step-up in marketing in 1Q and then kind of decline or kind of mean reversion over the rest of the year. But as we look at kind of the 4Q guide, where revenue and EBITDA moving in opposite direction, it seems like you’re being a little more selective on the marketing side. I think you said so I guess what are you seeing there? I mean, would you look back on the marketing that you did in the first half and say, you know, it didn’t pan out as well as you had hoped And so you’re just really paring down as we move into the second half, like what is changing in that UA environment.
Nir Korczak
Hey, It’s Nir, Playtika CMO.
Thanks for the question. So basically, as we have a variety of different game, so the obviously the story is different for each one of them. In H1, we tried different approach than some of the things that we made around the offline activity didn’t meet our expectation and we did the shifting towards, say, performance. I think that overall in the marketing arena, we see lots of things that they can be beneficial for us in the future. An example for that, what we are seeing with the policy change of Google that they announced that the Google ad sale, we start rolling out personalize that Photoshop because they know this is the great news for us, an opportunity basically to put there slots, poker and bingo under the same role, I would say as a casual games. So this is a it can be beneficial for us from just as an example, for marketing retargeting and also for improved algorithm that we are using with Google. So we are seeing I think that can help us in the future. And we’re going to focus the small on the performance side and moving forward.
Matt Kaplan
Great. Thank you. And then just on the on the revenue guide. Should we think of slotomania is the main driver of like the lower revenue guide on? Are there other big movers that you would call out?
Craig Abrahams
No, I think it’s a mix of slotomania and the smaller titles.
Matt Kaplan
Got it. Thank you.
Operator
Aaron Lee with Macquarie.
Aaron Lee
Hey, good morning, guys. Thanks for taking the question. Once I start with super play, are there any opportunities for synergies or just cross-pollination of best practices were monetization in between this acquisition and some of your existing titles like maybe board games or animals coins?
Robert Antokol
So of course, a, you know, when you look at the founder of super play, you know, the guys exited Playtika kind of careful, Playtika and there’s a lot of, you know, look and feel in the Super Glue Playtika a well known to this point of the deal. And we’re not speaking about synergies right now. This is the focus of synergy super play has the bill and roadmap, and they’re going to walk independently and get to the targets. You know, always in the future, things can happen. But right now, there’s no real conversation regarding this.
Aaron Lee
Okay. Fair enough. That makes sense. As a quick follow-up. I know last quarter you mentioned a new game being developed by Claire’s chronicles. Does that seem still on track for a second quarter 25 launch? And how are you thinking about growing that and also growing June’s Journey? Is there going to be any cross-sell there? Or is it really just trying to focus on growing both at the same time?
Robert Antokol
So yes, we mentioned Gamble for you guys going to be launched next year. We’re already doing better days were already doing again more launches in the some small places, there is no way a connection between this game and a roadmap of June’s journey. It’s a different team and different targets. June’s Journey have amazing roadmap for next year. June’s Journey was growing and credibility in the last six years, one of our leading titles, and it’s going to say one of our leading titles.
Aaron Lee
Okay. Robert, appreciate the color.
Operator
Omar Siddiqui with Bank of America.
Omar Siddiqui
Thanks a lot. We’ve been noticing a trend towards hybrid monetization. And just wanted to get your updated thoughts on whether you think that’s a growth vertical from your initial thoughts and advertising have changed at all since the last couple calls we’ve talked to you.
Craig Abrahams
I think most part of our portfolio is and effort and focus. We have titles like animals & coins which has advertising natively built into the game as a part of it from the design beginning and some other titles as well but no anticipation of shifting strategy there strategically.
Omar Siddiqui
Okay, got it. Thanks. Appreciate it.
Operator
I’m showing no further questions in queue at this time. So thank you all for your participation. This concludes today’s program. You may now disconnect.