Shop The Ruggable x Goop ‘Quiet Luxury’ Rug Collection
Blending Ruggable’s practical approach to home decor (hello, stain and water resistant rugs) with Goop’s luxurious yet understated design aesthetic, the collaboration sees plenty of organic neutrals, refined compositions and globally inspired textures.
‘We are long term fans of Goop, and have a shared philosophy of the home as a sanctuary,’ says Jenna Habayeb, chief marketing officer at Ruggable. ‘The collection is filled with soothing and natural colours and textures, designed to create a tranquil and inviting atmosphere embracing the spirit of wellness and self-care.’
The collection consists of eight unique rugs, all of which draw on inspiration from modern Spanish revival and Indian Dhurrie designs. We love this green Dilara design, which has been inspired by traditional Tuareg motifs for an authentic Moroccan feel.
What’s more, you can choose from a durable flatwoven pile (suitable for areas like under a dining room table) or a softer tufted pile (for areas such as living rooms or playrooms). Plus, there’s even a reimagined jute option for a little extra texture.
Shop our favourite pieces from the collection below.
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1
Goop Elin Stripe Latte Cream Rug
We love the imperfect lines and minimalist stair-stepped motif edges of this Elin design. When paired with milky coffee shades, this style just exudes quiet luxury.
2
Goop Elin Stripe Indigo Tufted Rug
Quiet luxury, but make it colourful. We love this bold take on the Elin rug, which sees ocean blues and creams contrasting against a deep navy background. It’s also available in a thicker tufted pile for ultimate luxury.
A modern reinterpretation of a classic Indian dhurrie rug, the Shaila features geometric motifs, bold linework and natural hues for an interesting take on a classic striped rug. What’s more, the water-resistant properties mean it can be styled in a bathroom, as pictured here.
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4
Goop Dilara Sage Green Rug
Influenced by traditional Tuareg motifs, the Dilara is bursting with intricate concentric banding and delicate hand-done textures. The subtle sage hues are perfect for adding a pop of colour to your space without overwhelming it – particularly if you’ve gone for a muted colour scheme.
5
Goop Salerno Soft Black Re-Jute Rug
As lovers of texture, we’re particularly fond of this Salerno Re-Jute Rug. Crafted from recycled polyester, it looks and feels like jute – just without the fraying. The contrasting diamond design is guaranteed to add depth and dimension to your space, too.
Taking inspiration from Indian dhurrie designs, the Luna sees a simple, soft turquoise background adorned with tiny symmetrical diamonds in a subtle cream colourway. It’s the perfect design to style underneath a bed to create a bedroom focal point.
Laura Hill is the Homes Ecommerce Editor for House Beautiful UK, covering the latest shopping trends, budget interior buys and new homeware collections. Since 2016, Laura has written extensively across the home, DIY, garden, retail and property sectors, covering the latest product launches from big brands like John Lewis, Habitat and Dunelm. Her work can be found across publications such as House Beautiful, Country Living and Prima, as well as being translated for ELLE Japan. Before joining House Beautiful, Laura was a writer and editor at major DIY retailer B&Q for six years, specialising in editorial content across kitchens and bathrooms. Laura studied at Bournemouth University, where she completed a BA in Media Communications. When Laura isn’t testing that viral homeware product you’ve been eyeing up on TikTok or finding the best Black Friday or Amazon Prime Day deals, you’ll find her researching the best budget DIY hacks or tackling her latest room renovation. Follow Laura on Instagram at @laurahillyy.
