Sesame Online, a Bulgarian online gambling platform, has joined forces with iDenfy, a Lithuanian company that specializes in identity verification. This partnership aims to make online betting safer and easier for users.
Online gambling has become very popular, but it also comes with risks. Two big problems are underage gambling and money laundering. Sesame Online wants to tackle these issues head-on.
Victoria Petrova, the CEO of Sesame Online, explained why they chose iDenfy:
“They are leaders in the market, offering robust automation solutions specifically tailored to the iGaming industry. This change has already helped us onboard more users in less time, ensuring that only verified, real gamers access our services swiftly.”
iDenfy brings some high-tech solutions to the table. They use artificial intelligence (AI) for facial recognition and something called 3D liveness detection. These tools help make sure that the person trying to use the gambling site is who they say they are.
One of the main goals is to keep kids away from online gambling. Research shows that children who start betting at a young age are more likely to have gambling problems later in life. By checking users’ ages, Sesame Online hopes to create a safer environment.
The new system will also help fight money laundering. Sometimes, criminals try to use online gambling sites to make illegal money look legal. By verifying users’ identities and checking where their money comes from, Sesame Online can help stop this kind of fraud.
Domantas Ciulde, the CEO of iDenfy, shared his thoughts on the partnership:
“By constantly improving the power of biometric authentication and machine learning algorithms, we empower gaming operators to uphold regulatory compliance and safeguard young demographics.”
The partnership isn’t just about following rules. It’s also about making things easier for honest players. In the past, signing up for online gambling sites could be slow and frustrating. With iDenfy’s technology, Sesame Online hopes to make the process quicker and smoother.
iDenfy’s system can check over 3,000 types of ID documents from 200 countries. This wide coverage means that Sesame Online can welcome players from many different places while still keeping things secure.
Sesame Online has already shown its commitment to responsible gambling. They won the Responsible Gaming Program of 2023 award from BEGE Expo. This award recognizes their efforts to create a safe and fair gaming environment.
The online gambling industry has to follow strict rules. These rules are there to protect players and prevent crime. By working with iDenfy, Sesame Online is trying to stay ahead of these requirements.
