NEW YORK, NY, – Summit Golf Brands, the leading manufacturer of high-end golf apparel and sportswear, is pleased to announce the promotion of Jack Lessing to the role of President. In this role, he will oversee all revenue channels for each of their premium apparel brands, B. Draddy, Zero Restriction, Fairway & Greene, and EP New York, as well as other functional areas of the business that support them.
Jack Lessing, President of Summit Golf Brands
“Our Company has experienced significant growth across all brands and channels in recent years and become more complex. To effectively manage this increased complexity and position ourselves for continued growth, I proposed to the Board that we appoint Jack as President of Summit Golf Brands, while I continue in my roles as Chairman and CEO. This new structure will enable us to better align management across all areas of our business. Candidly this promotion just formalizes how we have worked together for a while, and I’m delighted to officially recognize Jack’s contributions to Summit Golf Brands in this way. His exceptional leadership in managing our wholesale business, which is the cornerstone of our Company, and building the industry’s strongest sales team, gives me full confidence in his ability to replicate this success across other areas of the company.”
Lessing, who has been with the Company for the last 11 years, brings a wealth of experience and accomplishments to the Summit Golf Brands leadership team. For the past eight years, Jack has been the Executive Vice President & Global Head of Sales for all brands in Summit’s portfolio. During his tenure managing the sales organization of over fifty sales professionals, the wholesale business grew dramatically in several existing and new business verticals. The core green-grass business increased market share significantly while strengthening partnerships with top golf clubs and resorts around the world. The company also entered the collegiate market and now boasts over 100 collegiate licenses, selling in bookstores and fan shops coast to coast. Lessing also helped globalize the brands reach opening distribution in Canada, Australia, New Zealand, and across Europe. Prior to his time overseeing global sales for all brands, Lessing played an integral role in the launch and development of B. Draddy alongside Creative Director, Billy Draddy. Lessing was B. Draddy’s first salesperson and later the brand’s National Sales Manager. An avid golfer, Jack was captain of the University of Richmond men’s golf team.
On the promotion, Lessing said “I am honored to have the opportunity and responsibility to serve as the company’s President. We will continue our unwavering focus on uniquely servicing our wholesale partners and customers with world-class product and service. I am grateful to Chad for this opportunity and excited to keep building on the momentum our brands and company have.”
About Summit Golf Brands
