In 2023, Airbnb guests travelled to more than 100,000 destinations around the world, making it the most dispersed year of travel ever on the platform. In Canada, more than 1,700 cities and towns welcomed guests – another record – demonstrating that travel on Airbnb continues to be a popular way for people to experience Canadian destinations from coast-to coast-to coast. Airbnb helps support travel that is good for Canadian Hosts, guests and communities across the country that want to benefit from tourism:
With home sharing bringing a net benefit to communities, we’re proud to share a newly released economic analysis which estimates that travel on Airbnb generated more than $10 billion in economic impact across Canada in 20231, 2. The analysis finds that for every $100 spent on an Airbnb stay, guests spent about $283 on other goods and services such as local businesses, restaurants, attractions, shops, and more. This economic activity helps to create an additional income stream for Canadian hosts, fuels visitor spending in communities, supports jobs across multiple industries, and contributes substantial tax revenue for governments.
The report uses insights from IMPLAN Cloud, a software that combines data and analytics, to better understand how home sharing supports economic activity in communities. The analysis looked at direct spending from Airbnb guests, as well as the indirect and induced effects from visitor spending in 2023.
In 2023, 86 percent of Canadian Hosts reported that they offered recommendations like restaurants, shops, and other local attractions located in their neighbourhoods to guests3. By welcoming guests who then patronize local businesses, Hosts on Airbnb helped support nearly 110,000 jobs in Canada last year across multiple sectors, including restaurants, arts and entertainment, retail, and more. These jobs generated an estimated $6.2 billion in income for Canadian workers in food services and accommodation, arts and entertainment, retail, transportation and other key industries across the country4, and with many Airbnb listings located in areas without hotels, this income benefits people in communities outside traditional tourism hubs.
In 2023, guests in Canada reported that they spent an estimated $243 per day during their trip with approximately 40 percent of their spending in the neighbourhood of their listing5. In total, guests who travelled on Airbnb across Canada generated more than $10.4 billion in visitor spending last year by supporting local small businesses, restaurants, transportation services and other establishments.
Guest spending also generated more than $7.6 billion in taxes, including approximately $319 million in related taxes collected and remitted by Airbnb on behalf of Hosts, generating a vital source of funding for governments6. Since 2014, Airbnb has worked with cities and towns around the world, including Canada, to help Hosts pay their fair share of taxes at a time when governments across the country are facing rising budget deficits.
We previously reported that travel on Airbnb reached new heights across the country with nearly 8 million domestic guest arrivals on the platform – an increase of nearly 30 percent since 2019. Canadians continue to explore their backyard in record numbers on the platform, and in doing so, bringing tourism to every corner of the country.
Canadian Hosts often rely on the income from home sharing to help make ends meet, save for retirement, or cover the rising cost of living. Last year, the typical Canadian Host earned approximately $12,200 by welcoming visitors to their community7, and according to internal Airbnb survey data, this supplemental income is a lifeline for many8:
The analysis was generated using the IMPLAN calculation process to estimate the economic impact of Airbnb in Canada. For this project, the model integrates Airbnb Host earnings and guest spending, which is based on a survey of guests who booked a listing through Airbnb and stayed in Canada in 2023. The model includes direct, indirect and induced economic contribution as defined below: